An instructive rule can be found this morning in Marc Holtzman's disintegrating campaign for governor of Colorado.

Holtzman on hot seat

Credibility problems dogged Republican Marc Holtzman's gubernatorial campaign last week as a series of contradictions and straight-out lies were disclosed in a Denver courtroom...

Holtzman's campaign manager, Dick Leggitt, admitted Friday that he lied to a Denver Post reporter in an e-mail by fabricating poll numbers that purportedly showed Holtzman's name recognition going from "10 percent to 70 percent and his favorables among GOP primary voters are now just slightly less than (U.S. Rep. Bob) Beauprez's (39 to 42)."

Leggitt also admitted he made up polling results indicating that support for ballot measures Referendums C and D was lagging.

"We didn't have any polling results," Leggitt said during the administrative court hearing. "It's what we in the election business call spin."

Yeah, that's what you all call it. We know what it is, though we have other words to describe it. Like "lying."

H/T to the Pols.